Stumbled on these three spots on AdsOfTheWorld and felt that I had to share them. From NYC hotshop Anomaly, under the creative direction of W + K Portland legend, Mike Byrne, they’re among the freshest campaigns I’ve seen in a while.
They're so simplistic and insightful that it’s a wonder to me why I’ve never seen anything like it before.
Maybe the reason I like them so much is because I’m jealous. Because they’re written by a “writer’s writer” (Lindsay Lanpher), who clearly loves and respects the people she’s writing for and cares about what she’s saying.
It’s the kind of advertising I myself want to someday do. Sooner than someday. Today.
This is a perfect example of what I call “going beyond the brief.” In this case, the brief was probably to “make Converse authentic again.” Well, she certainly did that, and in doing so managed to inject her own message about how she sees the world.
It will be interesting to see if the rest of America digs these spots as much as I do.
No voiceover. No music. No sound (with the exception of the first one). Just images and text.
They say absolutely nothing about the shoes. Not even a picture or tagline, save for the date of the company’s launch, 1908.
If anything, they get you thinking. They make the Converse brand a part of your mindset. It establishes itself as being in-line with your being by putting actual words to ideas and thoughts you've most likely toyed with.
They challenge you to challenge the staus quo. They challenge you to get off your ass and do something about it when no one else will.
And they challenge you, without saying it, to do so in a new pair of Chucks.
In this case, it's most definitely not about the shoes.
But it is about the shoes.