Sunday, March 29, 2009

Quote of The Week, Schunker - 3/29/09

It really starts with knowing that the agency understands the brand and the kind of work we want to do for the brand, rather than the agency trying to impose their brand on our brand. It’s critical to have partners within the agency that truly understand the business issue. That’s really where the success and trust builds from. And I think key for the agency is knowing that the client is there to be their champion.

-Pio Schunker, Senior VP/Director of Advertising, Coca-Cola North America

The Brandcenter has a track called Creative Brand Management.

It is full of approximately 25 future account directors and, God-willing, future clients. Many are fantastic, those being the preservers, the guardians, the "yes" people, the ones who contribute more than just a strong vision and a substantial budget. In my two years here I've worked with a handful of these CBMs whom I think are just as good, if not better than, a lot of creatives out there.

Myself included.

I dislike how we get caught up in titles in this business. I don't like the name-calling. The "you're a suit, you're a creative" bullshit. Everyone is creative. Sure, it's a cliche, but it's only a cliche because it's true.

My CBM roommate, Jordan, (one of the exceptions to the rule) has an interesting take on the subject.

"I have made it a point over the two years at our institution," he writes. "To constantly and at times, inappropriately point out the title of “Creative” as antiquated nomenclature and an inappropriate attempt to concoct a proper noun."

It's good to know there are people like this out there who call bullshit on the boundaries. That they will not only be on our side now and will be on our side later, they will be fighting/thinking alongside us the entire time.

Because we trust one another.

This last project, our team has decided to try a novel idea along these lines: No silos. No titles. Everyone does equal work, equal research, equal brand vision, equal insights, equal strategy, equal creative, equal writing, equal art direction, equal thinking.

I have a feeling interesting things will happen when the walls come down.

dubs. out.

Thursday, March 26, 2009

New Tiny Portable Thumbtack iPod Microphones

They're a mouthful.


Count it.

dubs. out.

Sunday, March 22, 2009

Quote of The Week, Goldberg - 3/22/09

What great writers actually pass on is not so much their work, but they hand on their breath at their moments of inspiration.

-Natalie Goldberg

I'm currently reading Goldberg's book. (It was recommended by Coz at the beginning of last year and I'm just now getting to it). I can see why he told us to read it.

It was a mistake to wait this long.

dubs. out.

Thursday, March 19, 2009

Do. Things. Differently.

I hate airports. I hate planes. I hate flight attendants. I hate flying.

I like this.

dubs. out.

Tuesday, March 17, 2009

The Return of the Money Tag

Feels like it's been a while.

Stouffer’s: Let’s fix dinner.

Brinks Home Security: What do you have to lose?

New Balance: Love running more. Your calling is calling.

Johnnie Walker: Keep walking.

Reese's: Perfect.

Natty Light: Now we're talkin'.

Pam: Helps you pull it off.

Feel better, Tylenol

dubs. out.

Sunday, March 15, 2009

Quote of The Week, Christensen- 3/15/09

If you really love advertising, it will show. If you have a thirst for creativity, it will shine through. If you know your destiny is to have amazingly cool ideas and put them on paper, TV, the web, and into the stratosphere, you'll stand out. If anything, tough times weed out the people who weren't really interested in working in advertising anyway.

-Greg Christensen, Y&R, Adcenter grad ‘00

On a recent partner's suggestion, I've been reading Greg's blog the past couple weeks. It's great. It's addictive. It's daunting in its number of long, interesting and relevant posts for ad students.

Where the hell was this last year?

dubs. out.

Wednesday, March 11, 2009

Quote of The Week, McElligott - 3/9/09

Don’t be distracted by anything. The work is what counts. There are a lot of things that can get in your way, that take up your time and your emotional and intellectual energy; none of them account for anything. They mean nothing. The only thing, in the final analysis, at this stage of the game, that really counts, is the work. The work is everything.

-Tom McElligott

To be honest, I'm not entirely sure if the above picture is Tom McElligott. I am, however, entirely sure the above quote is badass.

dubs. out.

Tuesday, March 3, 2009

The Lebron Witness Campaign

For his limited edition 6 sneakers.

Campaign done by Hort, out of Berlin. To see the full campaign video, click here.

dubs. out.

Sunday, March 1, 2009

Quote of the Week, Tarty - 3/1/09

Maturity comes in at a point where you realize you don’t know anything.

-Feh Tarty, CD, Wieden + Kennedy London

It's a difficult realization to have. But I think when you have it, you quickly realize ego shouldn't exist. Neither should hard-headedness or machismo.

With every passing day of school, a comforting notion keeps getting further hammered into my head: no one has any clue what the fuck the world is all about, why we're here, what art is, what good writing is, what a truly good idea is, what constitutes "truly good," or any answers to an infinite number of questions or ways of doing things.

dubs. out.