Saturday, February 9, 2008

If It Ain't Broke, Don't Fix It

Those in this industry are always interested in what people's favorite ad campaigns are of all time.

You'd be hard-pressed to find someone who didn't put the Economist on that list. Beautifully-written. Simply laid-out. White-out-of-Red. They were the smartest, most clever ads of the last 20 years in my opinion, and they did more than just turn heads, challenge people and win awards.

They sold a shit ton of magazines.

I just found out that a new Economist campaign broke at the end of 2007, in which 6 illustrators were commissioned by London powerhouse Abbott Mead Vickers BBDO to interpret some new lines.

The attempt was to go after a younger audience by making them feel like they're a part of the "if you're smart enough to get our ads, you're smart enough to read our magazine" club.

They're interesting, sure, but why mess with a good thing?

Maybe it's just my nostalgic nature kicking in. You be the judge.

dubs. out.

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