People give us moments of their lives that they will never get back. Shopping in a store we designed, watching a commercial, surfing over a website we crafted, reading a package, book or magazine we art directed. What we do becomes part of their personal story. We owe them our best work, our best efforts, an interesting experience—and the truth.-Brian Collins, COLLINS
If I've learned one thing at this school, it's that we must, above all, be cognizant of the fact that people don't give a shit about anything we create. They only watch what they want to watch, and the same goes for where they go and what they interact with.
If what we do doesn't interest them, then it won't be seen or remembered, and no beneftis will be reaped.
We should be honored when we create content that people actually want to see. It's something to strive for every single time, because without it, we're dead.
dubs. out.
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