Copywriting is perhaps the only non-criminal activity that allows you to make a comfortable living off your character defects. These will usually include, but are not limited to pride, anger, gluttony, greed, lust, envy, sloth and fear. All of them are useful, depending on he circumstances, so make sure you’re familiar with each in all its facets.
-Steve Hayden, former Vice Chairman, Ogilvy Worldwide
I like to think I'm pretty familiar with my characted defects. Luckily there are many to work with.
Although I don't consider myself a slothful person, what I don't have in that area I make up tenfold in the other six.
dubs. out.
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