One More Great is Gone

The author of the two books below died today. The latter of which was actually sitting on my desk when I heard the news.




If I could recommend only 4 books on advertising, they would be Hey Whipple Squeeze This by Luke Sullivan, And Then We Set His Hair on Fire by Phil Dusenberry, and these two.

The self-proclaimed "World's Best-Selling Author," Paul Arden was Executive Creative Director at Saatchi London for 14 years.

He died of a heart attack.

The man was a genius, but not just that. He was a genius who understood the fear and aprehension of young people in this business, and he went out of his way to appeal and write to them in a way that championed and harnessed those feelings.

Small and easy to read in one afternoon, his books are not just handbooks for how to succeed in advertising or any creative endeavor, they're pocketsized motivation for doing something cool and worthwile in this world, even, and especially as a junior.

dubs. out.