Quote of The Week, Warsop - 4/12/09

It comes as no surprise when prospective clients reveal their favorite ads are amongst the most creative and distinctive in a category. It’s quite helpful to remind them of this just before presenting the creative.

-Graham Warsop, Chairman, The Jupiter Drawing Room, South Africa

I see a lot of crap on TV. And in magazines. And online. And on the side of highways, blown up to gigantic proportions.

I can't help but wonder sometimes about what Warsop says. If regular people connect to work that is smart and interesting and different-- and clients are regular people, too-- then why is 95% of what most clients inject into the world dumb and boring and like everything else?

dubs. out