The truly exceptional creative people—the great ones—all share four things: 1. They are compulsive observers of human condition.
2. They enjoy building a case.
3. They see things a bit differently than other people.
4. At the end of the creative process, they have a need to hold up their work to the light of day and say, ‘See world, I did it. Bet you thought I couldn’t do it. But I did. And it’s mine. All mine.’
-Ron Hoff, former Creative Director
The days of coming up with something really great are few and far between. I once read that the seconds spent in your career walking up to the podium to collect your awards will be somewhere around 0.000000001% in comparison to the years of hard work and frustration it takes to make it there in the first place.
And I'm okay with that. Even if I never end up winning anything.
But when you do manage to make, write or create something that you just can't wait to show people, something that people dig and understand and get touched by, there's no greater feeling in the world.
dubs. out.
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