Advertising is a tax levied on unremarkable products.
-Patrick Sarkissian, SarkissianMason
Patrick Sarkissian spoke to our school last week, and while he had a lot of great things to say, this one sentence stuck out to me.
When you really think about it, many of the best brands and products in the world don't advertise. They rely on PR, on making their products the best they can be, and on the words coming out of people's mouths saying how great these products are.
The best products shouldn't need to advertise. Consumers will do it for them.
dubs. out.
3 comments:
That quote is actually by Robert Stephens, Founder and "Chief Inspector" of the Geek Squad. He famously said it in a speech at the 2006 Marketing Society Conference in London.
Sarkissian seems to have...uh...borrowed it.
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