I've always thought optimism in the face of pessimism was a great response. As long as an advertiser has something to be optimistic about, of course. People are hearing from enough places that times are tough. For advertisers it's a chance to be a positive antidote.-Jamie Barrett, CD, Goodby
When everyone else zigs, now more than ever is the time to zag.
People are looking for something solid to believe in and hold onto. Maybe a product as trivial as a can of Pepsi can be made into that something.
dubs. out.
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