Ads can be about the brand itself rather than borrowing from culture or being about independence or freedom or some other aspirational thing. Coke can be about Coke. It can be about the sound or the bottle… An iconic brand is when you accept who you are, and people will love you for that sort of honesty.-Mark Fitzloff, ECD, Wieden + Kennedy Portland
Why doesn't anyone make ads about the product anymore? It's always about something deeper, less tangible. I suppose it's this way because over time, people have run out of things to say about a particular brand, but that doesn't mean there isn't something yet untapped.
dubs. out.
No comments:
Post a Comment