Quote of The Week, Vonk - 5/10/09

Be honest. It may be painful in the moment, but in the long run there’s no downside.

-Nancy Vonk, Co-CCO Ogilvy, Toronto

A friend and I were discussing the idea of honesty this afternoon, and the recent lack of it we've both seen amongst people we know. In advertising, before we're honest with our messaging, we should first be honest with each other.

dubs. out.

Quote of The Week, Fitzloff - 2/1/09

Ads can be about the brand itself rather than borrowing from culture or being about independence or freedom or some other aspirational thing. Coke can be about Coke. It can be about the sound or the bottle… An iconic brand is when you accept who you are, and people will love you for that sort of honesty.

-Mark Fitzloff, ECD, Wieden + Kennedy Portland

Why doesn't anyone make ads about the product anymore? It's always about something deeper, less tangible. I suppose it's this way because over time, people have run out of things to say about a particular brand, but that doesn't mean there isn't something yet untapped.

dubs. out.