In order to navigate The New Realities you have to be creative—not just within your particular profession, but in EVERYTHING. Your way of looking at the world will need to become ever more fertile and original. And this isn’t just true for artists, writers, techies, Creative Directors and CEO’s; this it true for EVERYBODY. Janitors, receptionists and bus drivers, too. The game has just been ratcheted up a notch. The old ways are dead. And you need people around you who concur. That means hanging out more with the creative people more, the freaks, the real visionaries, than you’re already doing . . . Avoid the dullards; avoid the folk who play it safe. They can’t help you anymore. Their stability model no longer offers that much stability. They are extinct. They are extinction.-Hugh MacLeod, brand consultant/copywriter/cartoonist
For an interesting take on life, advertising, brands, cartoons on the back of buisiness cards, and everything in between, check out Hugh's blog here.
dubs. out.
No comments:
Post a Comment