Hate It Or Love It

Ours is an extremely subjective business. All the great ones are.

Nowhere is this illustrated more clearly than in the opinions of what actual work people like or dislike. This gets particularly difficult when dealing with the opinions of different professors.

God himself could write an ad, and sure enough, someone out there won’t like it.

In the end, they all say, it’s what you think that really matters.

One of the art directors, J.D. Humphreys and I seem to differ greatly in this regard. Publishing his “Top 10” list of what he feels are the best ads/campaigns from this year’s CA Ad Annual in his blog (Tristan has one, too), I found it incredible that we agreed on practically nothing (except Smirnoff, of course).

And I made sure to make sure he knew.

So I decided to send him my own list, arrogantly and (in my opinion) aptly titled, “The Definition of Taste:”

1. Smirnoff “Tea Partay,” BBH, NY
2. Delta Blues Museum, Lawler Ballard Van Durand, Atlanta
3. Skittles (brand book and print), TBWA/Chiat/Day, NY
4. MTV “Ricky Martin,” Y&R, Argentina
5. US Tennis Association, Hill/Hoiday, NY
6. Liberty Mutual, Hill/Holiday, Boston
7. Bud Light “Swear Jar,” DDB, Chicago
8. Dark Chocolate Altoids, Leo Burnett, Chicago
9. Mount Sinai Medical Center (radio), Devito/Verdi, NY
10. Buffalo Wild Wings, 22 Squared, Atlanta

Now then.

Here's to homies on lock for insider trading...



For anyone who has their own, I’d love to see it.

dubs. out.