This week’s addition is from a man whom I’m fairly certain not only never worked in advertising, as someone who was notoriously against the general state of culture and society, he probably despised it.“A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages. Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back to us with a certain alienated majesty. Great works of art have no more affecting lesson for us than this. They teach us to abide by our spontaneous impression with good-humored inflexibility then most when the whole cry of voices is on the other side. Else, to-morrow a stranger will say with masterly good sense precisely what we have thought and felt all the time, and we shall be forced to take with shame our own opinion from another.”
-Ralph Waldo Emerson
I choose it because it struck a chord with me as something that I’ve noticed lately. All the great books we read, movies we see, artworks, anything at all, are all things that we could have created ourselves. Everything that we see and like are things that we wish we had done ourselves, but didn't.
And after looking through the newest CA Ad Annual, I feel that this is especially true with advertising. How many times have you seen something in an ad and said to yourself, "That is so right on... I've always thought that."
Only difference is, you didn't do anything about it.
They did.
dubs. out.
2 comments:
fuckin' a dude, fuckin' a. exactly.
most likely to be a CD a weiden by 33. exactly. i'll be seeing you, no doubt.
thanks, brotha
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