Creativity is playing with freedom.
-Glenn Cole, Co-founder/CD, 72andSunny LA
It's a funny thing to leave a year of school making fake ads, take a summer internship making real ones (or trying to), and return to a year of school to make more fake ads, in between returning to a lifetime of making real ones (or trying to).
Some might say it's difficult, frustrating and stupid to come back to fantasy when you've spent time in reality, but it's not. This place isn't about making fake ads. It's about showing what you can do with the freedom to do whatever you want, before a lot of that freedom is taken from you.
What can you do when there's no boundaries? When there's literally nothing holding you back except your own imagination? When the only opinion that really matters is your own?
It took me an entire summer of rules and restrictions and briefs and planners and Creative Directors and real jobs and money and stock prices on the line to realize we have it pretty good in this fantasy world.
And yet why is ad school still more stressful than the real world?
Because with the freedom to create we have the freedom to scare ourselves into not letting ourselves down.
dubs. out.
No comments:
Post a Comment