Thirsty For Change

I'm proud of our country. I'm proud of our industry. I'm proud of our school.

I'm proud of our second years.

Charged with putting together a completely integrated campaign for this year's local Tap Project, the VCU Brandcenter is the only school in the United States taking on an entire city. The 13 others were all done by local agencies.

To see the efforts of our second year students, go here, and marvel at what they've accomplished amidst seasoned professionals. In some cases, they've fared better.


If you're unfamiliar with the Tap Project, it's an initiative started last year for UNICEF by New York agency Droga5, in which, for one week, patrons of restaurants donate a minumim of $1 for the tap water at their table, something they normally get for free.

This year, starting on Sunday, March 16 through next Saturday, March 22, restaurants across the United States will take on this cause. And for every dollar raised, a child will have clean drinking water for 40 days.

Drink up.

And sorry for all the puns.

dubs. out.