The newest Skittles spot "Pinata," from Chiat NY. Not as good as Touch, but just as crazy, weird and hilarious.
And perfectly cast.
It's a crying shame that the Gerry Graf-Ian Reichenthal-Scott Vitrone team split up, but I suppose spreading the talent around isn't a bad thing. Also, it's safe to say that no one directs comedy like Tom Kuntz. He is brilliant.
You know those times when you and your friends come up with something or make a video you think is hysterical but no one else outside your circle would even smile at? That's probably what it must have been like for those guys when they all sat around the editing room floor together watching the finished product. Like that, on steroids.
Because it was actually funny.
Pay close attention to campaigns like these. What some call irreverent ridiculousness is really the future of smart selling.
dubs. out.
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