Monday, November 26, 2007

There’s no Hypocrisy in Advertising!

A great deal of commotion is being made over Dove’s viral Campaign For Real Beauty, specifically their “Onslaught” video, which urges parents to talk to their daughters about their bodies “before the beauty industry does.”

What, you might ask, could possibly be wrong with taking a stand against an industry that has perpetuated decades of unhealthy weight loss, unattainably-perfect bodies, plastic surgery, eating disorders and low self esteem?

The problem is that Dove is owned by Unilever. Unilever also markets Axe. Axe does just about everything in their commercials that Dove is against.

It’s almost like those lame Coke spots where they are threatening to sue themselves. Only here it’s for real. Minus the lawsuit.

PR people have nightmares about things like this.



And now the adapted version:



Lucy, you got some ‘splaining to do.

dubs. out.

2 comments:

Anonymous said...

the video made nooo sense like really.

Anonymous said...

"the video made nooo sense like really."

Then you are retarded.