Phillips has finally done it, and produced the best interactive site I've seen in recent years. As someone who is (to my own detriment) vehemently against most online tutorials, games and shenanigans, this one struck me as both intelligent and effective—especially in dealing with such a prickly subject (BOOOOYAH for the pun).
Not to mention, it's funny as hell.
3 million unique hits. One simple idea. The sharpest writing I’ve seen online yet. All from the New York office of Tribal DDB.
Yes its humor thrives off immaturity and bleeps, but does that make it any less funny or outstanding?
If you’re a 22 to 35-year-old man, does it make you not want to buy this razor?
If you're going to hawk razors to trim your privates, why not have a little fun with it?
Humor doesn't sell. Smart humor does.
dubs. out.
1 comment:
There's an update, have you seen it? About Second Puberty. www.shaveeverywhere.com
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