My personal mission and mantra is ‘Life is too short to be mediocre.’ I don’t want to get up in the morning and go ‘Hey! Today I’m going to be mediocre!’ I want people around me who are on a mission to be the best and to be famous. -Tony Granger, CCO, Y&R NY
I keep Tony's mantra over my desk, so I have to see it every day. Forcing yourself to look at something subjective yet true makes it hard to do shitty work.
dubs. out.
