Approach all work with an online state of mind.
-Paul Parton, Brooklyn Brothers
Paul Parton and Guy Barnett, two of the founding partners of the Manhattan-based shop, The Brooklyn Brothers, are neither brothers nor have been to Brooklyn more than twice, but they've managed to put together an agency that was successful enough to open a second office in London several months ago.
After sharing some drinks with them and hearing them speak at our last Friday Speaker Forum, it's clear their 15-man operation is living proof that bigger isn't better. While they might have a trivial name, their philosophy is anything but. And it shows in their work.
I like keeping an eye on small, boutique shops like these. The ones that don't define themselves as advertising or branding or designing agencies-- just creative. They will, in my opinion, define the future of where the best work will be done. In many cases, it's where it's already happening.
dubs. out.
