Quote of The Week, Lois - 1/25/09

Show me a great campaign and I’ll show you people who care about their work and their fellow man.

-George Lois

I think it's usually pretty easy to tell which campaigns out there are the ones made by people who aren't just injecting their thoughts and biases onto humanity, but actually care about it.

dubs. out.

Quote of The Week, Marco - 12/7/08

I'm the son of a workaholic perfectionist. I don't know how not to care. But I've learned that not everybody is cut from the same cloth or does their best work staying up all night and working weekends. A burned out creative is not going to create brilliance. Nor is a bitter one, or one who feels uninspired.

-Harvey Marco, CCO, JWT

I've said it once and I'll say it again (even if the only person who reads this is my mother):

Care.

That's it.

Care about your work, care about the details, care about doing what you think is right. I don't know much, but I know that.

Care.

dubs. out.