Quote of The Week, Orzino - 5/3/09

There are two kinds of creatives. There's the creative person who has a Rolodex of ads they've memorized and they're students of advertising. And then there’s people who are genuine creatives, who have to somehow express themselves. But within that is the ability to express themselves in a way where they enjoy getting a reaction from people. That's the person I'm looking for. They make better collaborators. They make better nurturers. They make better listeners. And they make better advertising, because they're more attuned to what other people—namely the consumer—is going through. I don't want to just hire someone with a great book. I want to hire someone with a great book who's—as pompous as this sounds—highly evolved as a human being.

-Marty Orzio, CCO, Gotham Inc. NYC

Supposedly Marty just became the new CCO of Gotham in New York, after a steallar job at Energy BBDO in Chicago. For anyone who has gone to Gotham's website, you'll see that there's not much there yet to be awed by. But I think it's a good move to keep eyes on this place.

It may yield some interesting things in the near future.

dubs. out.