Quote of The Week, Boyko - 4/6/09

Words are a powerful way to convey an image. The auditory quality of the spoken word adds the dimension of sound, evoking an even higher level of engagement, especially when it's delivered in the right environment. In radio, what is said, how it's said and where it's said are equally important.

-Rick Boyko, VCU Brandcenter

Tony Granger recently judged the ANDY's and had this to say: "This year's ANDY submissions are inspirational stuff. With one exception. Radio. Not one winner. Not even a finalist. That's really sad actually. Where are the beautifully written spots that use theater of the mind to make you laugh or cry? Anyone wanting to go for easy pickings next year. Radio."

I've heard through the grapevine that the Brandcenter is going to be offering a course in radio writing taught by Fenske. This both excites and annoys me.

It excites me because I think radio would be a cool class to take.

It annoys me because I can't take it.

dubs. out.