
Holly and I are going.
Pretty dope.
dubs. out.
The life and times of an inarticulate copywriter-wannabe trying to make it through ad school in the not-so-dirty South.
I think the best thing about the advertising industry is that it should be very afraid that it could disappear in its current form. And that’s a good thing. It’s forcing everybody to ask themselves, ‘what am I doing? Am I really lending any value to anything? Am I doing anything anybody cares about? Am I doing anything relevant? Could I wake up tomorrow and be totally irrelevant?’... These are good questions for advertising people these days… It forces us to think far and wide about what we’re really doing here and why.

It comes as no surprise when prospective clients reveal their favorite ads are amongst the most creative and distinctive in a category. It’s quite helpful to remind them of this just before presenting the creative.
Words are a powerful way to convey an image. The auditory quality of the spoken word adds the dimension of sound, evoking an even higher level of engagement, especially when it's delivered in the right environment. In radio, what is said, how it's said and where it's said are equally important.