Objectified Trailer

From documentary director Gary Huswitt, who brought us Helvetica, this one deals with industrial design, looking at everything from "toothbrushes to tech gadgets." It takes a close look not only at how these things impact our lives daily, but also at the creative processes of some of the world’s most influential designers who bring them to us, including:

Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Smart Design (New York)
Rob Walker (New York Times Magazine)

The film will have its world premiere in March, with details announced shortly.

dubs. out.