Creative people start out hungry. They’re off the street; they know how people think. And their work is great. Then they get successful. They make more and more money, spend their time in restaurants they never dreamed of, fly back and forth between New York and Los Angeles. Pretty soon, the real world isn’t people. It’s just a bunch of lights off the right side of the plane. You have to stay in touch if you’re going to write advertising that works. Ride a subway. Stand up on a bus. Buy a hot dog on the corner. Stay in touch. -Jerry Della Femina
I was told to read Jerry's book a few years ago when I first started getting interested in advertising.
Although written almost 40 years ago, the principles and insights inside are some that will never be out of use.
dubs. out.
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