Advertising is the greatest art form of the 20th century . . . Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. -Marshall McLuhan
Every now and then, when I'm working hard and immersed in some bitch of an ad campaign, the worst thing I can do to break focus is stop and think, ‘What am I working so hard for? Fuck it. It’s only advertising.’
Instead I should imagine, as McLuhan does, what my print ad for Little Debbie cakes might look like to an archeologist in the year 3214 picking up a crumpled magazine from some dusty patch of dirt in Milwaukee.
What will she think about the society in which we all lived based on that?
dubs. out.
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