We all want to do inspired amazing work. We all want to move up the ladder. We all want to be adored at Cannes. Idolized in the One Show. See our names emblazoned on the pages of Communication Arts and Lurzer’s,. Get the big glass office. Get the big promotion. Get the big everything. Fell the grin on our face the first day we pull out of the Audi dealership in our new R8. All that’s cool. All that’s fine. But if one day, while you’re waiting in South Africa to board your flight to Tokyo and you get a text from your daughter saying that she did great in her ballet recital and don’t worry mommy took some pictures for you, don’t be surprised if you find yourself asking: Why did I (want this)?-Ernie Schenck, CD, Hill Holiday, Boston
Be careful what you wish for.
dubs. out.
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