Pretty Much The Coolest Thing I've Ever Seen

According to their website, Improv Everywhere "causes scenes of chaos and joy in public places. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 70 missions involving thousands of undercover agents. The group is based in New York City."

To sign up to be on their mailing list, or more importantly, to sign up to actually be a part of what they do, go here.

I hate to be that guy that looks for ways to throw brand labels on everything. I really do. But advertising is dying for a new surprising and exciting medium like this.

I mean, honestly. If advertising were like this, people would want to see it instead of try to avoid it.

There's no TiVo in Grand Central.

dubs. out.