Weird Works

Was rooting around adcritic today and stumbled upon this one, the newest of what will soon be a legendary Skittles campaign done by TBWA/Chiat/Day NY, which incidentally just won the honor of being the most awarded agency of the year.

A brilliant and hilarious addition to an already eccentric campaign that, as fate would have it, also sold a lot of Skittles. It's very refreshing these days when everyone is talking about alternative media and guerilla marketing that good old TV can still get it done when there's a great idea behind it.

For the other spots, Leak, Beard, and Trade, click on them, turn the volume up, and enjoy.

And if you don't laugh outloud, maybe it's you that's weird.

dubs. out.